Company News, Financial News

Shiseido To Shed Gaultier Fragrance

BPI affiliate will transfer brand to Puig in 2016.

The Shiseido group started negotiation with Puig S.L. to sell IP rights of Jean Paul Gaultier (JPG) regarding fragrance products and its business, which an affiliate of Shiseido, Beaute Prestige International S.A. (BPI), has been managing. When Shiseido and Puig shall agree on the terms of the sale, and when the BPI work council consultation is completed, in accordance with French labor law, Shiseido will enter into an agreement with regard to the sale, targeting to transfer in January 2016.

BPI has developed and distributed JPG fragrance products since 1991 under a license agreement for class 3 products, the term of which is June 2016. Puig became the majority shareholder of the Fashion House Jean Paul Gaultier in 2011 and wants to develop and sell JPG fragrance on its own and BPI and Puig started negotiation regarding the transfer of IP rights of JPG fragrance.


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